PRACTICAL GUIDE / WEBSITE PLANNING

What should a business website include?

A useful website answers the questions a potential customer has before they decide to contact you.

1. A clear introduction

Explain what you do, who you help and where you operate. Make the next step obvious: call, enquire or explore your services.

2. Services and proof

Describe what is included, whom each service helps and how the process works. Use verified project examples and testimonials when you have permission to publish them.

3. A straightforward way to contact you

Use contact options you can reliably monitor. Test forms and WhatsApp links on mobile and desktop. Explain how you will use the information submitted.

4. A reliable mobile experience

Check that the text is readable, navigation works and important buttons are easy to use. Test with actual devices and a variety of connections.

5. Ownership and upkeep

Know who owns the domain and hosting, who can access the site, when renewals are due and how backups are restored. Agree on the cost of future updates.